Krista Souto
Marketing Director | B2B/B2C Marketing Strategy and Pipeline Creation | Fractional Marketing
- Role
- Owner, Vice President of Marketing and Business Development at Impelhub
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Krista Souto
With 20+ years helping start-ups, agencies, SMBs, and matrix organizations achieve…
Experience
Owner, Vice President of Marketing and Business Development
Aug 2024 — Present · Plymouth Meeting, PA, US
Versatile marketing consulting executive with over 20 years of experience crafting and executing innovative B2B/B2C strategies for diverse client portfolios. Creates and drives data-driven campaigns that consistently exceed client expectations, drive revenue growth, and enhance brand visibility across multiple industries and channels.• B2B Marketing Strategy & Execution• Demand Generation & Lead Conversion• Digital Marketing & Campaign Management• Brand Strategy & Positioning• Marketing Analytics & Data-Driven Optimization• Go-to-Market Strategy Development• Content Strategy and Creation• Performance Marketing & ROI Maximization• Public Relations & Media Relations• Event Marketing (Virtual & In-Person)
Education
Cabrini University
BA, Communications
1997 — 2000
Bishop Kenrick High School
Academic
1982 — 1986
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