Shivani Garg
Product & Program Manager | AI & Automation, Agile Development, GTM Execution | Helped E-Commerce & Automotive Brands Accelerate Digital Growth using AI-Backed Strategies
- Role
- Marketing Program Manager at Crayon And Quill
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Shivani Garg
Product & Program Manager | 8+ Years | Automotive | E-commerce | Digital Marketing | AI-Driven Innovation Hi! I’m a results-oriented Product and Program Manager with over a decade of experience building and scaling impactful products across the automotive, e-commerce, and digital marketing industries. I specialize in turning complex ideas into customer-focused solutions, using data, automation, and AI to drive growth. Whether it’s launching a new product, redefining GTM strategies, or leading cross-functional teams through agile execution—I love the challenge of transforming vision into results. Some wins I’m proud of-Grew market share by 35% through strategic product positioning -Drove a 60% jump in customer acquisition using data-led marketing -Increased sales by 40% by enhancing customer experience touchpoints Armed with certifications in AI Product Management, Advanced Scrum, and Digital Marketing, I bring a strong mix of technical understanding, business acumen, and creative thinking. My sweet spot lies in product strategy, roadmap development, and leading digital transformation initiatives powered by AI. I’m passionate about driving meaningful impact, scaling businesses efficiently, and working with teams who thrive on innovation and continuous improvement. Let’s connect if you\'re looking to collaborate on product strategy, digital growth, cross functional Project management or AI-powered transformation—or just want to talk shop about building better, smarter products.
Experience
Marketing Program Manager
Jun 2024 — Present · MI, US
Spearheaded the launch and expansion of Crayon and Quill, driving a 100% increase in the client portfolio through AI-powered GTM strategies and cross-team alignment.• Led branding strategies and digital presence, including MVP development for the website and social media, enhancing brand recognition through AI-driven content optimization and sentiment analysis.• Integrated data analytics and automation tools (e.g, predictive modeling, customer segmentation) to optimize campaign performance, ensuring continuous improvement and maintaining a competitive edge in emerging marketing tech.• Own the marketing budget for U.S. initiatives, managing purchase orders, invoices, and expenditure reporting with precision.• Developing SharePoint depository for the business.• Worked on tools like Figma, Canva, Sharepoint, Hubspot.
Education
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)
Master of Business Administration - MBA, Marketing
2012 — 2014
Daulat Ram College, DU
Bachelor of Arts - BA, Economics
2008 — 2011
Silver Line School
High School
2006
Delhi University
Bachelor of Arts - BA, Economics
Amity International School, Noida
10+2, Commerce
2006 — 2008
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