Sheridan G.
Author of ‘From Soil to Strategy’ | The Agile Gardener | Certified Scrum Master & Product Owner
- Role
- Crm Campaign Manager at PDI Technologies
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Sheridan G.
CRM Strategist | CSM, CSPO | Author of From Soil to Strategy I bring strategy and…
Experience
Crm Campaign Manager
Jan 2022 — Present · Dallas-Fort Worth, TX, US
Applied Agile methodologies to streamline project management processes, enhancing team productivity and operational efficiency- Managed data integrity and security by implementing data validation rules, user profiles, role hierarchies, and permission sets for different business units- Drove a 10% surge in triggered campaigns and a 5% rise in click-through rates by orchestrating a cross-functional alliance among Development, Client Engagement, and fellow Product Owners, showcasing adept stakeholder engagement and a cohesive project management approach- Championed stringent quality assurance protocols with an emphasis on user interface and experience, collaborating intimately with the Development team to deliver flawless client interface updates, thereby fortifying product integrity and user satisfaction- Configured Salesforce to meet business unit requirements, including setting up new business units, custom objects, fields, page layouts, and record types.
Education
University of North Texas
Digital Communication and Media/Multimedia
2019
Coursera
Certificate, Project Management
University of North Texas
Bachelor of Applied Science - BASc, Marketing
2019 — 2021
New York University
Liberal Arts
2003 — 2004
Kingsborough Community College
Associate of Arts and Sciences (A.A.S.), Marketing
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