Sean Farrell
Director of Product Design @Ownr
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WORK HISTORY
Director of Product Design @Ownr
Toronto, ON, CA
Key contributor to the Ownr Leadership Team, reporting directly to the CEO· Built and led a multi-disciplinary team of 6 designers across product and brand design· Worked closely with product and engineering teams to optimize user journeys, leading to increases in account signups, business registrations, and banking client acquisition· Provided creative direction for the future of the Ownr brand and oversaw the evolution of our design system· Guided the team through a full user experience and customer journey audit, resulting in a backlog of opportunities, and a holistic view of our customers journey from idea conception through to business registration· Collaborated with marketing to develop a culture of experimentation and data-driven design, resulting in more qualified traffic through our marketing channels· Introduced new processes throughout both the product and marketing verticals in order to increase productivity and transparency across the organization· Executed highly ambitious design strategies that will enable the Ownr product and marketing teams to continue to scale faster· Saw our customer base grow more than double in my tenure, from about registered businesses to well over SMBs
EDUCATION
Durham College
Diploma of Education
ABOUT SEAN FARRELL
I’m a design leader and entrepreneur with nearly 20 years of experience shaping products used by millions of people, bringing innovative design solutions to some of the biggest companies in the world, and building high performing multi-disciplinary design teams. As both a hands-on creator and an established design leader, I bring a unique balance of brand vision, technical expertise, and product innovation to every project I touch. I’ve built and led multiple diverse teams of brand, user experience, and product designers, always striving to create an inclusive and collaborative environment, while maintaining a clear, inspiring vision of success. I believe that effective leadership is rooted in strong communication, decisive guidance, and a commitment to continuous improvement—for the team as well as the work itself.
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