Richard Burns

About Richard Burns

Most businesses don’t have a marketing problem. They have a marketing strategy and systems problem.Too many companies jump straight to tactics — SEO, paid ads, social media, or a new website — without first aligning the strategy that should guide those efforts. When strategy is missing, tactics become expensive experiments. I work with organizations to align strategy, automation, and execution so marketing becomes a reliable engine for revenue instead of a constant cycle of disconnected campaigns. My focus is helping businesses build marketing systems that scale — systems that generate demand, support sales, and reduce dependence on one-off tactics- I’m currently expanding this work through fractional CMO partnerships, helping companies bring executive-level marketing leadership into their organization without the overhead of a full-time CMO. Over the past three decades I’ve worked at the intersection of marketing, sales, and operations, helping companies grow by building smarter systems instead of chasing the next marketing trend. I’m also the author of The Painting Contractors Survival Kit, a guide focused on helping contractors understand how strategy, systems, and relationship-based marketing drive long-term growth. My approach starts with strategy:• Clarify the market position• Align marketing with revenue goals • Build systems that support sales • Execute tactics that reinforce the strategyJust as important, my goal is to empower the organization itself. I work closely with owners and teams so the strategies, systems, and skills continue to drive growth even when I’m not directly involved day to day.Because the goal of marketing isn’t activity.The goal is predictable revenue growth.I work primarily with home improvement and technology-driven service businesses, including industries such as painting, roofing, windows & siding, solar, remodeling, managed services, commercial A/V, broadband, and Wi-Fi. These organizations often reach a point where marketing becomes complex and leadership needs strategic clarity and alignment across teams. That’s where I typically come in.If you\'re interested in building smarter marketing systems that support long-term growth, let’s connect.

Experience

1. President - Fractional CMO Marketing Strategist

   Impressions Plus Direct Marketing

   Sep 1998 — Present

   Full service Direct Marketing Agency At Impressions Plus, I serve as a fractional CMO and strategic partner to home improvement and tech-based service businesses ready to scale. My role is to help companies turn their marketing into a real growth engine — one that drives leads, strengthens brand equity, and builds long-term customer relationships.I don’t believe in cookie-cutter marketing. Every client I work with gets a strategy built around their specific goals, market position, and business model. From brand development to lead generation, I focus on what works — and scale it through systems that are both repeatable and results-driven.Whether you\'re looking to clarify your messaging, attract better-fit leads, or build a smarter digital presence, I bring decades of hands-on experience and a proven, data-backed approach that delivers.What I Focus On- Marketing Strategy & Business Development – Creating smart, sustainable growth plans- Brand Positioning & Identity – Helping companies stand out and connect- Lead Generation – Building multi-channel campaigns that convert- Digital Execution – SEO, PPC, social media, web design, and content that drives resultsIndustries Served- Home Improvement: Painting, Roofing, Windows, Siding, Remodeling- Solar & Renewable Energy- Audio/Visual & Smart Home Contractors- Resort & Vacation Ownership- Tech & B2B Services: SaaS, Managed IT, Commercial A/V, and moreFrom strategy through execution, I help businesses transform their marketing from a cost center into a core driver of growth. If that’s your goal, I’m ready to help make it happen.

Education

• The University of New Mexico

  Bachelors, Business Administration

  1980 — 1984

Skills

• Blogging
• Lead Generation
• Direct Mail
• Roofing
• Marketing
• Start Up
• Search Engine Optimization
• Advertising
• Website Development
• Management
• Social Networking
• Social Media Marketing
• Social Marketing
• B2b
• Direct Marketing
• SEO
• Smo
• Strategy
• Sem
• Web Marketing
• Content Marketing
• Satellite Tv
• Online Marketing
• Home Improvement
• B2b Marketing
• Social Media
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Strategic Planning
• Business Development
• Entrepreneurship
• Digital Marketing
• Marketing Management
• Email Marketing
• Google Adwords
• Google Analytics
• Media Planning
• Copywriting
• Web Design