Therese Bartolini

About Therese Bartolini

I have 20+ years of experience working in User Experience Design (XD) and shipping human-centered products. As a human-centered design leader, I drive change through innovative and creative solutions prioritizing user needs. Through user obsession and a strong sense of accountability, I imagine, design, ship, and scale products.Most recently, as the Global Head of Experience Design at Wayfair, I led Wayfair’s Global Experience Design Community (GXDC) comprising 190 XD practitioners to foster a design culture of innovation, creativity, user obsession, and accountability across all of Wayfair’s Technology organization. I care deeply about using behavioral and cognitive skills to solve human problems in ambiguous environments, always centering the people I design for and with.Before Wayfair, I was at Publicis Sapient, leading the Boston Product Innovation and Systems Thinking practices. Outside work, I’m a perpetually unprepared traveler (25+ countries and counting), novice painter, and ferocious eater/cook. I love meeting new people over a virtual cup of coffee. Feel free to reach out here on LinkedIn or contact me directly at tobartolini[at]gmail[dot]com for a meet & greet.Competencies: Experience Design Leadership, User-Centric Design Strategy, Data Analysis & Insights, People Leadership, Capacity & Budget Mgmt, Design Systems & Operations, Senior Stakeholder Mgmt, Rapidly Scaling Teams, and Cross-Functional Collaboration.

Experience

1. VP, User Experience

   VistaPrint

   Jun 2023 — Present · Providence, RI, US

   As the leader of Vista\'s User Experience function, I oversee a team of 75 UX professionals in Product Design, Content Strategy, and User Research within the Product Experiences (PX) organization. Together, PX and Vista Engineering form Vista\'s 900-person Product Development team, which is dedicated to empowering millions of small businesses worldwide through intuitive design and seamless experiences.In my role, I set Vista\'s strategic UX vision and drive scalable solutions that enhance customer satisfaction, brand trust, and business performance. I ensure the UX organization delivers cohesive, high-quality experiences while fostering operational efficiency, design consistency, and a culture of continuous improvement.Key Initiatives and Achievements #elev8Launched a multi-quarter, cross-functional initiative to elevate the intuitiveness of VistaPrint.com by enhancing visual language, improving UX consistency, and streamlining design and development practices.Delivered measurable improvements, including a 24% MoM increase in customer engagement and a forecasted $2.5M incremental run rate increase in VGP. Experience StandardsDefined principles that guide the team’s work: Crafted with Care, Designed to Delight, Handed Off with Love, and Respecting the Makers.These standards ensure our designs are intuitive, accessible, and scalable while fostering a culture of craftsmanship and collaboration. Experience Debt FrameworkEstablished a comprehensive framework to identify, prioritize, and resolve UX debt, ensuring design consistency, reducing cognitive load, and maintaining brand trust.Embedded UX debt reduction into product teams’ processes, focusing on mobile optimization and responsive design.By blending strategic vision with operational excellence, I help Vista deliver experiences that meet today’s customer needs and inspire confidence for the future.

Education

• Monash University

  BMM, Information Technology

• New York University

  MPS, Interactive Telecommunication (ITP)

Skills

• User Interface
• Cms
• Conversion Optimization
• Digital Media
• Leadership
• Web Design
• Html
• User-Centered Design
• Markup Languages
• Agile Methodologies
• Web Development
• Management
• Team Building
• SEO
• Analytics
• Requirements Gathering
• Css
• Strategy
• E-Commerce
• Social Media Marketing
• Wireframes
• Usability
• Advertising
• Wireframing
• Web Content Optimization
• Digital Strategy
• Social Media
• Content Management Systems (Cms)
• Cascading Style Sheets (Css)
• Marketing
• Front-End
• User Experience Design
• Interaction Design
• Brand Development
• Content Management
• Information Architecture
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Adobe Creative Suite