Therese Nguyen
Vice President, La Kings Partnership Activation, Aeg Global Partnerships @AEG
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WORK HISTORY
Vice President, La Kings Partnership Activation, Aeg Global Partnerships @AEG
EDUCATION
Mount Saint Mary's University
Business Administration: Marketing & International Business
SKILLS
ABOUT THERESE NGUYEN
Experienced Partnership Marketing Leader | Sports & Entertainment | Brand Strategy | Integrated MarketingWith over 20 years in the sports and live entertainment industry, I currently serve as a key member of the Partnership Marketing team at Anschutz Entertainment Group (AEG), with a primary focus on the Los Angeles Kings and Crypto.com Arena (formerly STAPLES Center).I specialize in partnership activation, integrated marketing, brand management, client services, hospitality, and large-scale event planning—bringing a strategic, results-driven approach to every partnership. My career is defined by building and executing high-impact marketing campaigns that deliver measurable value to both brands and fans.Over the years, I’ve led successful activations for top-tier brands in one of the most competitive markets in the world, including Anheuser-Busch, McDonald’s, Yaamava’ Resort & Casino, Travel Alberta, (Automobile Club of Southern California), Enterprise Rent-A-Car, Papa John’s, Lucky Brand, 24 Hour Fitness, and much more!Driven by a passion for meaningful collaboration and brand storytelling, I’m always exploring new ways to elevate partner experiences and deepen audience engagement through innovation and insight.
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