Therese G.

Experience

1. Integrated Marketing Communications

   Shokz

   May 2025 — Present

   I began my journey with Shokz as the first North America marketing intern in 2022, and proudly returned to lead the region’s IMC function. In this role, I drive Shokz’s most impactful marketing campaigns and business development initiatives—building scalable strategies that fuel both brand growth and commercial results.Integrated Campaign Management – Lead large-scale brand campaigns such as the New York City Marathon sponsorship and Black Friday/Cyber Monday promotions, strategically scaling multi-channel marketing to deliver strong ROAS while managing these projects with 50+ staff.Business Development & IMC Asset Management – Spearhead outreach and deal negotiations for high-value partnerships, including national team sponsorships (e.g, Cycling Canada) and brand activations at global sporting events like the Olympics.Team Strategy & Operations – Create and optimize marketing SOPs, campaign frameworks, and cross-functional workflows to ensure clarity, efficiency, and excellence across teams.Today, I collaborate across all marketing channels to unlock the full potential of Shokz in North America and beyond—helping position the brand at the intersection of sport, innovation, and community.

Education

• New York University

  BS, Psychology

• NYU Stern School of Business

  Bachelor's degree, Marketing/Marketing Management, General

• Shenzhen Foreign Languages School

  High School Diploma, AP