Therese C.

About Therese C.

I am a Designer dedicated to building scalable brand identities and high-impact digital experiences. With a focus on bridging the gap between creative vision and execution, I specialize in using design systems in a way that ensure brand consistency across complex digital and print ecosystems.Strategic ExpertiseMy background spans digital design with advanced proficiency in Adobe Creative Suite, Figma, and AI-driven tools like Adobe Firefly. Whether I am managing the production of 200+ global visuals or leading rapid-response re-branding sprints, I focus on delivering visual systems that meet strategic goals and enhance the user experience.Design Systems at Scale: Expert in designing and deploying scalable frameworks and replicable Figma/CC templates that maintain brand integrity across many global assets.Live Event & Environmental Graphics: Proven track record in executing insert, wraparound, and large-scale print graphics (booth headers, ceiling headliners) for high-profile events and live productions.Digital & Performance Marketing: Driving multi-channel campaign success through the production of motion graphics, web banners, and social media assets that yield measurable YOY engagement growth.Creative Direction & Vision: Translating Brand DNA into cohesive visual narratives, from initial concept and key art development through to production-ready file delivery.Cross-Functional Collaboration: Partnering with art directors, copywriters, and stakeholders to refine designs based on feedback while managing high-volume deliverables in fast-paced environments.Emerging Tech & AI Innovation: Continuously enhancing creative output by integrating Generative AI tools (Adobe Firefly) and staying current with industry best practices and workflows.Beyond the ScreenOn the weekends, you can find me exploring the great outdoors or tending to a patch of dirt I call a garden. I\'m currently engaged in a very professional \"stakeholder negotiation\" with the local deer population, but I’m confident my \"design thinking\" will eventually win them over. 🦌

Experience

1. Designer

   Salesforce

   Nov 2021 — Present

   Collaborated with teams of art directors, designers, stakeholders, project managers, and copywriters to create engaging and compelling content for a range of assets for including events, campaigns, and product launches. • Designed and deployed over 50 replicable templates using Creative Cloud and Figma, streamlining workflow processes for the cross cloud team, which led to a 20% reduction in production time for a social media campaign. • Spearheaded the development of a comprehensive digital brand visual style guide, enhancing brand consistency across 60+ social assets resulting in a 25 percent increase YOY in engagement.

Education

• Central Connecticut State University

  Bachelor of Arts - BA, Graphic/Information Design

• CT State Three Rivers

  Associate of Arts and Sciences - AAS