Theresa Trelstad

About Theresa Trelstad

TTAware. Bringing connection, resources, and clearing to reset and restore career…

Experience

1. Principal Consultant, Founder

   Tt Aware

   Jan 2017 — Present · Portland, OR, US

   My consultancy is based on transforming growth businesses. Typically, I work with leadership building teams supporting new market direction or improving operational impact. Often that means distilling complexity into an understood, aligned direction. Engagement shapes marketing planning, communications, organizational development, capability/capacity building, and change management/implementation. Dove into VC backed growth company post M&A combining 7 businesses and process to single entity (6 mo. Beaverton, OR) Accountable to parent company execs, I facilitated alignment of 15 managers, establishing organization framework and standards of working. Built while flying the plane, we worked strategic intent while we nailed procedure details. Executive buy-in, visibility key to success. Acted as extension of CEO who was primarily leading a separate business. I was Director of Business Operations and Marketing for international joint venture of patent pending software.(9 mo Portland, OR and Sydney, AUS) Responsible for organizational oversight, staff planning, I vetted and hired FTE leadership team, facilitated C level offsite workshops. Managed Australian software development, brand agency, value proposition, messaging, communication. Worked with Concur culture, goal setting & total rewards post SAP acquisition (Bellevue, WA) Preformed gap assessment, I wove insights into facilitation of 30-person multicultural engineering team offsite focused on individual/team values and SAP support. Growth stage commercial developer creating differentiated Hilton hotel/residential experience (Seattle, WA) Vetted brand agency, led competitive trend analysis, SWOT & positioning.Workshops and planning facilitator (Vancouver, WA and Portland, OR) Hired as leadership advisor, providing executives market strategy, gap analysis, team structure for growth/optimization and resilient culture. At times I serve as recruiter.

Education

• University of Portland

  Business Marketing

• University of Oregon Graduate School

  AAAA Graduate Studies Advertising

• Portland State University - Urban Honors College

  Certification of Authority

Skills

• Go-to-Market Strategy
• Market Planning
• Media Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Social Media Marketing
• Marketing Management
• Presentation Skills
• Digital Media
• Business Coaching
• B2b
• Corporate Communications
• Leadership
• Digital Strategy
• Brand Development
• Segmentation
• Marketing Mix Modeling
• Multi-Channel Marketing
• Management
• Customer Insight
• Program Management
• Large Group Facilitation
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Market Research
• Marketing Communications
• Return on Investment
• Integrated Marketing
• Team Management
• Advertising
• Organizational Leadership
• Project Management
• Online Marketing
• Analytics
• Marketing
• Coaching & Mentoring
• Competitive Analysis
• Creative Direction