Theresa Rutscheidt
Founder Ai Strategy & Design Innovation @Propstage.Ai
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WORK HISTORY
Founder Ai Strategy & Design Innovation @Propstage.Ai
Leading the convergence of Generative AI, Design Strategy, and Brand Experience.Founded and built a B2B SaaS brand that redefines Real Estate Marketing through technology. Responsible for the entire product lifecycle—from strategic conception to brand positioning.Core Focus & Strategic Impact:AI & Design Innovation: Developed a product strategy that leverages Generative AI to automate interior design processes without sacrificing aesthetic quality.Brand Management: Built the propstage.ai brand identity from scratch, ensuring a consistent and high-end visual language across all digital touchpoints.Product Strategy: Translated complex market needs into a user-centric AI solution, bridging the gap between technical feasibility and design excellence.Growth Strategy: Defined Go-to-Market strategies and established strategic partnerships in the PropTech sector.
EDUCATION
Universität der Künste Berlin
Fine Art, Class Professor Ai Weiwei
University of St.Gallen
Doctor of Philosophy - PhD , Organization Studies and Cultural Theory (DOK)
Universität der Künste Berlin
Bachelor of Arts (B.A.), Communication in Social and Economic Contexts
Humboldt Gymnasium
Abitur (A levels)
CEMS - The Global Alliance in Management Education
Candidate for CEMS Master's in International Management
University of St.Gallen
Master's degree, Management, Organization Studies and Cultural Theory
Aalto University
CEMS Master, International Management
ABOUT THERESA RUTSCHEIDT
Technology is only as powerful as the design intelligence behind it.\"That is the intersection where I operate. As the Founder of propstage.ai, I am bridging the gap between generative AI and high-end spatial design to revolutionize how we market real estate.My path here wasn\'t accidental—it is the fusion of two distinct worlds:1. The Aesthetic & Cultural Foundation (The \"Why\")With a background in Arts (UdK Berlin) and experience as a Sales Consultant for Workplace & Culture at Vitra, I learned that spaces are emotional, not just physical. I understand what makes a room feel like a home and how design drives decision-making.2. The Strategic & Scalable Execution (The \"How\")My Master’s at University of St.Gallen (HSG) and CEMS equipped me with the strategic toolkit to turn creative concepts into scalable business models. I don\'t just admire innovation; I build the strategy to make it viable. What I do today:I leverage this dual perspective to build AI products that don\'t just \"automate\" tasks but elevate quality. With propstage.ai, we enable real estate professionals to visualize potential in seconds—combining speed with aesthetic integrity.Core Competencies:* AI Product Strategy: Translating complex tech into user-centric design solutions.* Design Innovation: Ensuring brand and aesthetic quality in automated processes.* B2B Growth: extensive sales experience (Vitra) combined with lean startup agility.I am always open to connecting with fellow innovators shaping the future of PropTech, AI Strategy, and Design.
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