Theresa Ronnie

About Theresa Ronnie

There is a reason we call it a journey. Life is not linear and laddered but a series of exciting twists and detours that lead you down a path that ultimately is uniquely your own. My journey started with innocence and curiosity: I was driven by the need to understand the complexities and vagaries of human life. Why do we behave the way we do? What compels us to do something outside the norm? What becomes the norm? I found answers and guides in books, advertising, art, science, history and philosophy. Over two decades of my professional life have been spent understanding and shaping human behaviour. It has also given me a deep understanding of what it takes to create things that stir humans into action. In the twenty-third year of my working life, I have found deep purpose in the form of Pyaarr and ProClime. I agreed to co-found Pyaarr for the simple reason that while I have headed operations for large multinational ad agencies, I am also a writer who understands the social paradox when it comes to making creativity profitable. We set Pyaarr up to change that. We believe that Creativity is a driver of business growth. And creativity can save good, soulful businesses and help set themselves apart for growth in a predatory market condition. At its core, Pyaarr is for creative people to find their home: a newer, better way to keep curiosity and creative innocence alive for longer. Call it the brilliance of the name, or call it hyper-selectivity, but Pyaarr has had the blessings and goodwill of wonderful businesses that see the power of authentic creativity in creating stronger growth. At Pyaarr I run business strategy, creative strategy, mentoring and operational guidance both for our clients and for our creative talent. ProClime came to me in the thick of building Pyaarr. As a mother, it was really important to me that I leave a better planet for my son\'s generation than the one I inherited. And, I was looking for ways to spend time lending my corporate skills to the ESG space when I met the company. At Proclime, we empower a sustainable future by catalyzing the transition to net zero through innovative carbon trading, transformative carbon projects, and strategic climate investments, ensuring a greener legacy for generations to come. I head the Marketing practice. My career path continues to unfold in front of me. And this much is clear: if you find what you love doing and find someone worth doing it for, then work is nothing more than purposeful play. I am always open to conversations on human behaviour, creativity and climate change.

Experience

1. Head of Marketing

   Proclime

   Sep 2023 — Present · IN

   The climate unites all that breathe. And the climate is in a critical state. ProClime focuses on facilitating moving to net zero through carbon trade, carbon projects and climate investments. So that we can leave a better planet than the one we inherited.

Education

• Symbiosis Institute of Business Management

  MPACM, Marketing with focus on advertising, branding & IMC

  1999 — 2002