Theresa Oneal Redd

About Theresa Oneal Redd

Brand & Communications Executive | Multi-Company Operator | Growth-Focused LeaderI build, lead, and scale brands that sit at the intersection of culture, commerce, and community.With more than 30 years of experience in branding, marketing, and public relations, I’m known for my ability to manage multiple ventures while maintaining strategic clarity, creative excellence, and measurable growth. I bring an adventurous, globally minded perspective to my work—paired with disciplined execution and ethical leadership.I am currently an Owner of Reimagined BK, a Brooklyn-based vintage and alterations studio that blends retail, tailoring services, and contemporary fine art. What began as a boutique has intentionally evolved into a service-forward business rooted in craftsmanship, community relevance, and sustainable revenue. I lead vision, operations, partnerships, brand positioning, and growth strategy.I also serve as CEO and Owner of Global Spectrum Group, a PR, marketing, and branding consultancy supporting nonprofits, cultural institutions, and founder-led brands. My work focuses on executive positioning, media strategy, partnerships, and storytelling that drives visibility, credibility, and funding. I regularly collaborate with Brian Dodson of Bee Season Events on high-impact campaigns and experiential initiatives.In addition, I am a Shareholder and Managing Director of Rebel Soul Lifestyle Brands, a travel and wine company I co-launched in 2023 with Tenisha Ramsay. Rebel Soul is designed for culturally curious consumers seeking immersive, authentic experiences, and I help guide brand development, partnerships, and strategic growth across its ventures.My advisory and consulting work has included organizations such as the Harlem Fine Arts Show, Oliver Scholars, the American Cancer Society, and Mount Sinai Adolescent Health Center, as well as Broadway productions and cultural venues in New York City. I am also the publicist and manager for my Grammy Award-winning husband, Jeff Redd, overseeing media strategy and brand positioning.I hold an MBA from the University of the Southwest and am motivated by work that blends purpose, performance, and scale.I am open to senior-level, six-figure, remote or hybrid opportunities where a seasoned operator, brand strategist, and collaborative leader can drive growth and long-term value.

Experience

1. CEO

   Global Spectrum Group Llc

   May 2017 — Present · New York, NY, US

   Provide comprehensive marketing and public relations consulting services to a diverse portfolio of clients, including Oliver Scholars, Grammy Award Winner Jeff Redd, Sol Real Records LLC, and Young People Global Foundation. Strategize and execute tailored communication strategies to elevate brand visibility, drive engagement, and achieve organizational objectives. Cultivate strategic partnerships, secure sponsorships, and oversee media relations to amplify client messaging and increase brand recognition.

Education

• University of the Southwest

  Master of Business Administration (MBA), Business Administration and Management, Self Design

  2018 — 2020

• Baruch College

  Bachelor of Arts (B.A.), Business/Corporate Communications

  1993 — 1995

Skills

• Public Relations
• Social Media Marketing
• Corporate Communications
• Strategy
• Advertising
• Event Management
• Marketing
• Fundraising
• Newsletters
• Publicity
• Nonprofits
• Leadership
• Entrepreneurship
• Entertainment
• Public Speaking
• Brand Management
• Television
• Community Development
• Business Development
• Strategic Planning
• Media Relations
• Brand Development
• Marketing Strategy
• Market Planning
• Press Releases
• Publications
• Event Planning
• Broadcast
• Interviews
• Digital Media
• Teaching
• Social Networking
• Editing
• Social Media
• New Media
• Ceos
• Content Strategy
• Career Strategist
• Copywriting
• Sponsorship