Theresa Hayes
Data Analytics & Insights | Market Research | Survey Research | Client Services | Storytelling | Business Strategy | Change Management | Team Leadership
- Role
- Senior Director, Media Client Service at Kantar
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Theresa Hayes
In our choice-overloaded world, options for the consumer are seemingly endless and, often, overwhelming. It’s becoming increasingly difficult to know the consumer. During my 10+ years in market research, I have cultivated a keen understanding of how important it is for organizations to understand consumer behavior so they can make more effective business decisions. I am passionate about conducting quantitative and qualitative market research, and applying my skills in marketing communications to create compelling stories that capture attention and motivate action.Specialties: Market Research, Competitive Market Analysis, Data Collection & Reporting, Trend Analysis, Survey Research, Content Development, Sales Promotions, Marketing Collateral, Advertising, Editing / Proofreading, Website & Content Development, Digital Marketing, B2B Marketing, Data Driven Marketing, Client Services, Event Management
Experience
Senior Director, Media Client Service
Jan 2026 — Present
Education
University of San Francisco
Master of Public Health - MPH, Community & Public Health Practice
2022
University of California, Berkeley
Bachelor of Arts (B.A.), Rhetoric
2014
Skills
- Simmons
- Data Analysis
- Market Research
- Multi-Media Marketing Campaigns
- Marketing
- Competitive Intelligence
- Photoshop
- Salesforce.com Administration
- Event Planning
- Web Content Writing
- Webex
- Twitter Marketing
- Client Insight
- Mailchimp
- Marketing Communications
- Content Management
- Crm
- Press Releases
- Marketing Plan Creation
- Facebook Marketing
- Writing
- Salesforce.com
- Constant Contact
- Comscore
- Independent Film
- Rhetorical Analysis
- Weebly
- Newsletters
- Hubspot
- Social Media Marketing
- Blogging
- Fat Cow
- Microsoft Excel
- Sugarcrm
- Powerpoint
- Wordpress
- Indesign
- Newsletter Production
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