Theresa Marcroft

About Theresa Marcroft

NON PROFIT WORK: Since 2009 I\'ve advocated for birth mothers and open adoption - it can be a beautiful, healthy option for women facing unplanned pregnancy. Many want to choose life but aren\'t ready/willing/able to parent. Less than 1% those will choose to make an adoption plan. See unplannedgood.org/ Last year my team founded a new initiative to increase that 1%: The Third Option is rolling out this effort nationally. See thethirdoption.org/ TECH MARKETING: Career CMO for B2B SaaS companies. Effective marketing can get you on the \'Path to Revenue\'. Grow revenues, win customers and gain market share with smart marketing strategy, clear compelling messaging, and a consistent focus on the customer. I\'ve led the transformation of many young companies from engineering-focused to customer-focused. Results: Twelve successful \'exits\' incl three successful IPOs (BLZE, ACRU, SSTI), five companies happily acquired, and four still privately held and thriving. I work with companies that solve important problems through technology solutions and set each of my clients on a high-growth path. I\'m a good candidate for Board positions in tech companies that need to add marketing expertise to their Boards (. and really, who doesn\'t?) More at market-savvy.com/

Experience

1. Executive Director

   Unplanned Good Inc

   Jan 2009 — Present · US

   too often, young women facing unplanned pregnancies believe they have only two choices: to parent, often in their teens, or to terminate their pregnancies. It’s rare that they consider completing the pregnancy and placing the baby for adoption. But adoption has changed SO much in the last 20 years, for the better! Now \"open adoption\" is the national standard, with good reason. It\'s so much more respectful of these women and empowering! Unplanned Good is a 501 (c)(3) non-profit corporation. The mission of our organization is to suggest adoption as a viable (even preferred!)\'third option\' for women facing unplanned pregnancies. If they are unable or unwilling to parent, choosing adoption can result in a good outcome for all.

Education

• Santa Clara University

  B.S., Marketing

• Thunderbird School of Global Management

  Master’s Degree, magna cum laude., International Management (Finance & Banking)

Skills

• Marketing
• Backup Exec
• Global Marketing
• Messaging
• Strategy
• Lead Generation
• Demand Generation
• Marketing Strategy
• Start-Ups
• Marketing Communications
• Social Media
• Market Research
• Public Relations
• Multi-Channel Marketing
• Strategic Planning
• International Business
• Leadership
• Strategic Partnerships
• B2b Marketing
• Product Launch
• Market Planning
• Go-to-Market Strategy
• Product Management
• Program Management
• Competitive Analysis
• Business Alliances
• Marketing Automation
• Channel Partners
• Saas
• Advertising
• Web Analytics
• Positioning
• Sales Enablement
• Business Planning
• Analytics
• Social Media Marketing
• Digital Marketing
• Online Marketing
• Marketing Management
• Interim Management Services