Theresa Lord

Region Manager, Service Line Marketing - South (Texas, Tennessee, Georgia, Ohio, Kentucky, Arkansas) @CommonSpirit Health

Austin, TX, US

Leading service line marketing strategy and growth initiatives across the South Region for CommonSpirit Health, one of the nation’s largest healthcare systems. Responsible for developing and implementing integrated marketing programs that drive patient engagement, strengthen brand positioning, and enhance service line performance across multiple markets.• Lead strategic marketing campaigns to increase awareness, patient volume, and revenue for key service lines.• Collaborate with regional and market leaders to align marketing initiatives with system-wide business goals.• Conduct market research and data analysis to identify growth opportunities and optimize targeting strategies.• Oversee multi-channel media and engagement strategies to enhance consumer reach and patient experience.• Develop physician engagement and referral marketing programs to strengthen provider relationships and increase patient referrals.• Develop community outreach efforts to elevate healthcare accessibility and public health awareness.• Monitor and report key performance metrics, including patient volume, revenue impact, and campaign effectiveness.• Manage marketing budgets and resources to ensure optimal allocation and ROI.

The University of Texas at Austin

BS