Theresa Smith

About Theresa Smith

Marketing professional with focus on creating demand and driving results. Deep internal tool comprehension and consistent follow through to meet project timelines in fast-paced deadline driven environment. Recognized for team leadership, the ability to manage inter-disciplinary roles, and accurately measuring team success. Key go-to person for complex projects by delivering strategic insight and ambition. Recognized overall for a strong work ethic, integrity, and a high degree of personal initiative.While at IBM, created a market for Global Marketing solutions and drove revenue with a team of cross discipline members. Prior to joining IBM, was an agency Program Manager responsible for standardizing the roles and responsibilities of a special team that facilitated the implementation of direct marketing programs for the client. Terry was able to blend the knowledge of the client processes, procedures and tools into the agency environment and created a smooth, sustainable transition.Specialties: Campaign management, Project management

Experience

1. Sr Strategist Programs

   George P Johnson Experience Marketing

   Aug 2025 — Present · Yonkers, NY, US

Education

• St. Bonaventure University

  BA, Journalism

Skills

• Social Media Marketing
• Integrated Marketing
• Crm
• Marketing Strategy
• Program Management
• Integrated Marketing Solutions
• Lead Generation
• Sem
• Multi-Channel Marketing
• Digital Marketing
• Marketing Automation
• Digital Media
• Analytics
• Demand Generation
• Interactive Marketing
• Market Planning
• Customer Relationship Management (Crm)
• Database Marketing
• Marketing
• Management
• Project Management
• Online Marketing
• Social Media
• E-Commerce
• Market Research
• Marketing Management
• Email Marketing
• Digital Strategy
• Online Advertising
• Website Development
• B2b Marketing
• Mobile Marketing
• Direct Mail
• B2b
• Direct Marketing