Theresa Carper

About Theresa Carper

Content manager at Firebrand Communications, a startup marketing agency specializing in public relations, demand generation, content and digital marketing.

Experience

1. Content Manager

   Firebrand Communications

   Oct 2018 — Present · San Francisco, CA, US

   Thought leadership and storytelling*- Write executive thought leadership for founders/C-suite to elevate brand perception and strengthen strategic narratives (Rippling, Human Interest, Emburse, GreyOrange, Perceptyx, NTT Data)- Interview subject matter experts; conduct audience, industry, and topic research to launch content quickly- Place executive bylines in top-tier business/trade outlets (Bloomberg Law, Fast Company, Quartz, TechCrunch, World Economic Forum)- Manage editorial calendars; develop multi-format content across the buyer journey (bylines, blogs, ebooks, newsletters, customer stories)- Lead end-to-end development of data reports, including concepting, survey creation, data analysis, press releases, gated assets, landing pages, and social contentCross-functional content production- Drive content creation alongside design, web, and product teams to produce multi-platform creative campaigns- Create branded and partner content across web, email, social, and events (Pantone COTY 2023/2024, Pantone x The Color Purple)- Revise website copy aligned to SEO best practices; partner with product and UX teams to refine messaging and improve conversions (Rapid Robotics, EMOTIV, Dragonfruit AI)- Produce product marketing content (case studies, video scripts, solution briefs, white papers) that supports demand generation and contributes to 100% YoY pipeline growth (Yubico, Amount, Ushur, AidKit, Explorium)- Conduct SEO keyword research, competitive analysis, and search intent mapping to improve rankings, organic impressions, and user engagement

Education

• DePauw University

  Bachelor of Arts (B.A.), English Writing, Chinese, Studio Art

  2012 — 2016

Skills

• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Customer Service
• Powerpoint
• English
• Research
• Windows
• Photoshop
• Teaching
• Html
• Public Speaking
• Marketing
• Social Media Marketing
• Video Editing
• Social Media
• Editing
• Final Cut Pro
• Adobe Photoshop
• Copywriting
• Content Strategy
• Content Marketing
• Marketing Strategy