Theresa Farr

Role
CRO Strategist at Tinuiti
Location
Bend, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Theresa Farr

I\'ve been helping mid-sized businesses increase their website\'s revenues through…

Experience

  1. CRO Strategist

    Tinuiti

    Jul 2021 — Present

    Collaborate with clients\' marketing teams and Tinuiti\'s in-house developers to lead CRO strategy for ecommerce and lead gen clients. This starts with analyzing quantitative data in order to uncover conversion problems, then digging deeper with qualitative data and interpreting those findings based on UX/CRO theory. This guides our A/B testing roadmap and ends with interpretation of results and recommended next steps.

Education

  • Udacity

    Nanodegree, UX Designer

  • Regis University

    Bachelor of Arts, English

  • University of Colorado Denver

    Master's of Science, Marketing

Skills

  • Conversion Optimization
  • Email Marketing
  • Web Analytics
  • Sem
  • Landing Page Optimization
  • Website Conversion
  • Conversion Rate
  • Social Media
  • Analytics
  • User Experience
  • Digital Marketing
  • CRO
  • Social Media Marketing
  • Multivariate Testing
  • Testing
  • Google Analytics
  • Mvt Testing
  • Blogging
  • Online Marketing
  • Ppc
  • Wordpress
  • Marketing
  • Public Speaking
  • Search Engine Marketing (Sem)
  • Web Marketing
  • Google Adwords
  • Online Advertising
  • A/B Testing

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Theresa Farr — CRO Strategist at Tinuiti in Bend, OR, US | Unifers