Theresa Avila
Social Media Leader | Driving Engagement, Brand Growth & Corporate Storytelling | Creative Strategy
- Role
- Social Media Assistant Manager at Discount Tire
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Theresa Avila
I am a social media and creative marketing leader with 20+ years of experience driving brand growth, engagement, and storytelling through digital strategy and design. At Discount Tire, I’ve grown from graphic designer to Assistant Manager of Social Media, leading enterprise-wide strategies that elevate brand voice and deliver measurable results.With expertise spanning social media strategy, content creation, corporate communications, and creative leadership, I specialize in building campaigns that connect with audiences at scale. My work has increased engagement by over 50% year-over-year, optimized publishing workflows across platforms, and strengthened cross-functional collaboration with stakeholders from Legal to Marketing to Technical teams.I thrive at the intersection of creativity and strategy—whether directing content that humanizes a corporate brand, managing freelancers and agencies, or mentoring in-house teams to push the boundaries of design and storytelling.Outside of my corporate role, I continue to consult as a freelance designer, providing branding, promotional design, and digital marketing support to businesses of all sizes.Core strengths include:• Social Media Strategy & Analytics (Sprinklr, Quid)• Content Marketing & Corporate Communications• Brand Voice & Creative Direction• Cross-Functional Leadership & Team Development• Omni-Channel Marketing & Customer ExperienceAbove all, I’m passionate about creating digital experiences that inspire connection, build trust, and drive results.
Experience
Social Media Assistant Manager
Jan 2024 — Present
Education
Potter Road Career Center
State Certification, Advertising Design and Production
1996 — 1998
University of Phoenix
Bachelor of Science in Business, Management
2011 — 2014
Art Institute of Pittsburgh
Associate Degree, Graphic Design
1998 — 2001
Skills
- E-Learning
- Curriculum Design
- Student Affairs
- Staff Development
- Academia
- Faculty Development
- Higher Education
- Teaching
- Distance Learning
- Adult Education
- Academic Advising
- Instructional Technology
- Admissions
- Enrollment Management
- Instructional Design
- Moodle
- Training
- College Teaching
- Courses
- Teacher Training
- Curriculum Development
- Academic Administration
- Educational Technology
- Retaining Customers
- Supervision
- Ecollege
- Webct
- K-12
- Teachers
- Budgets
- Accounting
- Budget
- Public Speaking
- Community Outreach
- Research
- Angel Lms
- Education
- Early Childhood Education
- Instruction
- University Teaching
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