Theresa W.

About Theresa W.

Energetic and results-driven professional oering experience in Sales, Brand Building…

Experience

1. Founder President

   Polish And Threads

   May 2004 — Present · Greensboro/Winston-Salem, NC, US

   Attend trade shows in New York, Las Vegas Atlanta, and Florida.• Design visual presentation of merchandise and maintain the store\'s appearance.• Manage day-to-day operations (helping customers, ordering supplies, paying bills).• Identify business trends, formulate business plans, and develop business strategies.• Buy an updated fashionable product and create a strong marketing network for the boutique.• Responsible for maintaining high standards for merchandising and employee training.• Establish a social media KPI (Key Performance Indicators) to determine the ROI of efforts.• Drive business results by maximizing daily sales plans, controlling expenses, and improving metrics.• Reach and scout out to new vendors and keep up with the latest styles and trends colors for each season.• Develop cross-channel digital campaigns eclipsing engagement goals by 25% and delivering on revenue and brand targets.• Maintained a buyer follow-up system that resulted in repeat sales and referrals and contributed to overall customer satisfaction.• Perform specific duties including maximizing profitability, ordering, inventory management, and coordinating with buying vendors.• Conduct Photo Shoots, and work with national magazines, bloggers, influencers, & colorists creating new colors and naming the polishes.• Read magazines, watch reality shows, fashion shows, and influencers always looking for the next new clothing brand, styles, and accessories line.

Education

• Dudley Beauty College

  Licensed Cosmetology

• North Carolina Agricultural and Technical State University

  Bachelor of Science (B.S.), Clothing and Textile