Theresa Whitaker

About Theresa Whitaker

I am a results-driven professional with a passion for creating and implementing innovative advertising strategies. With extensive experience in the dynamic world of digital marketing, I have a proven track record of exceeding client expectations and delivering tangible results. My expertise lies in developing and executing end-to-end advertising campaigns. I specialize in crafting data driven, ROI focused strategies that maximize clients\' marketing budgets and drive business growth. I am highly skilled in client relationship management, collaborating closely with clients to understand their unique goals and challenges. This allows me to tailor campaigns that are not only effective but also align with their brand identity and values. My commitment to transparent communication and a client-centric approach sets me apart in the industry. In addition to my technical proficiency, I am deeply committed to staying up to date with the ever-evolving advertising landscape. I am well-versed in the latest trends, tools, and best practices, ensuring that my clients benefit from cutting-edge solutions that keep them ahead of the competition. I thrive in fast paced environments, am highly adaptable, and have a strong track record of achieving and surpassing KPIs. Let\'s connect and explore how I can contribute to your advertising success. Please feel free to contact me at t••••••••@gmail.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances. Below is the list of skills outlining the foundation of my career: Advertising Strategy | Digital Marketing | SMB & Enterprise Accounts | Campaign Optimization

Experience

1. Advertising Sales Account Executive

   Optimum Media

   Feb 2012 — Present · New York, NY, US

   In this role, my job is to plan and initiate audience centered multiscreen marketing campaigns to accomplish and exceed client KPIs. In addition to this, I use proprietary data to manage sales of commercial time on local/national cable networks and digital products. My main task is to foster a cohesive team environment by actively promoting and upholding a4\'s mission and values. Additionally, I ensure timely delivery and maintain a high standard of creative output while overseeing production of video and display assets.Highlights of accomplishments in this role include:• Shifted marketing budget to digital products to address challenge of limited television penetration, resulting in 50% increase in client\'s budget.• Expanded market reach by identifying potential advertising opportunities for both SMBs and Enterprises.• Met individual advertisers’ needs and requirements by revamping campaigns and evaluating demographic and psychographic data.

Education

• Fairleigh Dickinson University

  Marketing

• Howard University

  COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES