Theresa Travis
Vice President, Brand Partnerships and Experiential @The Walt Disney Company
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WORK HISTORY
Vice President, Brand Partnerships and Experiential @The Walt Disney Company
Burbank, CA, US
EDUCATION
University of Rhode Island
BA, Communications
SKILLS
ABOUT THERESA TRAVIS
With over 15 years of experience in the media and entertainment industry, I am a passionate and creative leader who strives to deliver engaging and innovative marketing campaigns for Disney Branded Television, National Geographic and Freeform. As the Vice President, Brand Partnerships and Experiential, I oversee the development and execution of integrated marketing strategies that leverage live experiences, new media platforms, online marketing tools, and brand partnerships to increase brand awareness, audience reach, and fan loyalty. I work closely with the creative, programming, digital, and social teams to ensure that our marketing communications are aligned with our network\'s mission, vision, and values, as well as the needs and preferences of our target audience. Some of my recent achievements include launching successful experiential activations for our original series, such as Percy Jackson and the Olympians, Project Runway, Cruel Summer and grownish as well as managing brand partnership campaigns that generated millions of impressions, views, and engagements across social media. I am always eager to learn new skills, explore new trends, and collaborate with diverse and talented people who share my passion for storytelling and entertainment.
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