Theresa R.

About Theresa R.

I’m a creative leader with over a decade of experience shaping meaningful digital experiences for retail and lifestyle brands. My work spans campaign development, art direction, visual design, and 360 marketing—always rooted in strong concepts, thoughtful storytelling, and customer-centric thinking.I’ve led teams, built scalable design solutions, directed photoshoots, and partnered closely with marketing, merchandising, and e-commerce teams to bring cohesive, high-impact campaigns to life. I love the balance of creativity and analytics, and I’m always looking for ways to elevate the work while driving real results.At the heart of everything I do is collaboration, curiosity, and the belief that good design can genuinely move people.For more of my work, visit:

Experience

1. Associate Creative Director

   Sur La Table

   Mar 2025 — Present

   Lead the development of campaign creation across the creative department focusing on storytelling through brand USP for evergreen and seasonal marketing campaigns.• Develop seasonal concepting decks for alignment on creative strategy• Support a team of designers, copywriters & production artists in elevating and efficiently executing 360 advertising campaigns

Education

• University of California, Davis

  Bachelor's Degree, Design, Visual Communication

  2008 — 2012