Theresa Johnson
Marketing Director at Merck
- Role
- Marketing Director at Merck
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Jan 2006 — Present
Managed creative development and production of all marketing assets including product literature, print and online advertising, trade show materials, corporate website and social media applications.• Developed comprehensive training program to on-board new sales representatives and improve their efficiency and effectiveness in the field. • Identified and organized 10+ medical trade shows annually which resulted in 32 customer conversions and more than $5.6M in revenue since 2012. • Allocated $900K annual budget to execute multi-channel marketing strategy that helped produce 88% growth in sales between 2012 and 2014 for a total of $23.4M• Developed metrics to measure effectiveness of marketing activities and inform decisions regarding future strategic investments.
Education
Florida State University
Master of Divinity (M.Div.)
The University of Texas at Austin
Bachelor of Applied Science (BASc), English Language and Literature/Letters
Skills
- Marketing
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