Theresa Gonzalez
Content Director • Brand Storyteller • Editorial Strategist
- Role
- Senior Director, Content at Visa
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Theresa Gonzalez
An accomplished storyteller with a passion for creating content that inspires and…
Experience
Senior Director, Content
Apr 2014 — Present · San Francisco, CA, US
Led branded multimedia storytelling initiatives at Visa, enhancing the company’s image in innovation, culture, and security. • Collaborated with internal teams to promote high-profile sponsorships, including the Olympic Games, NFL, and FIFA, driving global fan engagement. • Managed creative agencies and cross-functional teams, ensuring the delivery of high-quality content. • Analyzed campaign performance metrics to optimize strategies across Visa.com, LinkedIn, and X, maximizing audience reach.
Education
University of Delaware
B.A., English/Business & Technical Writing
1991 — 1995
UC Berkeley Extension
Certificate, Interior Design and Interior Architecture
2007 — 2010
Skills
- Freelance Writing
- Writing
- Custom Publishing
- Video
- Publications
- Digital Media
- Editorial
- Creative Direction
- Proofreading
- Copy Editing
- Content Development
- Copywriting
- Journalism
- Content Writing
- Photography
- Magazine Articles
- Blogging
- Content Management
- Content Strategy
- Marketing Strategy
- Web Content
- Books
- Editing
- Feature Articles
- Online Publishing
- Script-Writing
- Publishing
- Storytelling
- Magazines
- Social Media
- Ap Style
- New Media
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