Thereasa Roy
Director Technical Solutions Marketing @Trail of Bits
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WORK HISTORY
Director Technical Solutions Marketing @Trail of Bits
Bend, OR, US
Responsible for refreshing and protecting the Trail of Bits brand. Messaging, positioning, team leadership, AR/PR, competitive analysis, content generation, demand generation, sales enablement, and event management.
EDUCATION
San Francisco State University
MBA, Marketing
Saint Mary's College of California
BS, Business Administration
SKILLS
ABOUT THEREASA ROY
As a seasoned product marketing leader with over 15 years of marketing experience, 10 of those in product marketing, I have successfully launched numerous software products that have driven significant revenue growth for my companies. With a deep understanding of customer needs and market trends, I have developed and executed go-to-market strategies that have maximized product adoption and customer satisfaction. I have a proven track record of working cross-functionally with product management, sales, and engineering teams to ensure seamless product launches and successful post-launch campaigns. With my strong analytical skills and ability to communicate complex concepts to stakeholders at all levels, I am confident in my ability to drive business results through strategic product marketing initiatives.Core Strengths:• Product positioning, messaging, and narrative for complex technical platforms• Go-to-market strategy and launch orchestration across enterprise and product-led motions• Sales enablement: pitch architecture, battlecards, competitive strategy, and persona-based training• Voice of Customer programs that inform roadmap, messaging, and revenue team talk tracks• Customer evidence: case studies, testimonials, reviews, and proof stories for technical buyers• Cross-functional leadership with Product, Engineering, and Revenue teams in remote-first orgs• Thought leadership & content strategy (blogs, webinars, talks, press) that reinforce market positioning• Coaching and developing product marketers to perform at a high level
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