Thereasa Roy

About Thereasa Roy

As a seasoned product marketing leader with over 15 years of marketing experience, 10 of those in product marketing, I have successfully launched numerous software products that have driven significant revenue growth for my companies. With a deep understanding of customer needs and market trends, I have developed and executed go-to-market strategies that have maximized product adoption and customer satisfaction. I have a proven track record of working cross-functionally with product management, sales, and engineering teams to ensure seamless product launches and successful post-launch campaigns. With my strong analytical skills and ability to communicate complex concepts to stakeholders at all levels, I am confident in my ability to drive business results through strategic product marketing initiatives.Core Strengths:• Product positioning, messaging, and narrative for complex technical platforms• Go-to-market strategy and launch orchestration across enterprise and product-led motions• Sales enablement: pitch architecture, battlecards, competitive strategy, and persona-based training• Voice of Customer programs that inform roadmap, messaging, and revenue team talk tracks• Customer evidence: case studies, testimonials, reviews, and proof stories for technical buyers• Cross-functional leadership with Product, Engineering, and Revenue teams in remote-first orgs• Thought leadership & content strategy (blogs, webinars, talks, press) that reinforce market positioning• Coaching and developing product marketers to perform at a high level

Experience

1. Director Technical Solutions Marketing

   Trail of Bits

   May 2025 — Present · Bend, OR, US

   Responsible for refreshing and protecting the Trail of Bits brand. Messaging, positioning, team leadership, AR/PR, competitive analysis, content generation, demand generation, sales enablement, and event management.

Education

• San Francisco State University

  MBA, Marketing

• Saint Mary's College of California

  BS, Business Administration

Skills

• SEO
• Strategy
• Sem
• Marketing Communications
• Saas
• Sales
• Marketo
• Software as a Service (Saas)
• Marketing Automation
• Web Marketing
• Testing
• Analytics
• Pardot
• Hubspot
• Go-to-Market Strategy
• Social Media Marketing
• Manufacturing
• Silverpop Engage
• Search Engine Optimization (SEO)
• B2b Marketing
• Online Marketing
• Content Development
• Product Marketing
• Demand Generation
• Enterprise Software
• Contract Negotiation
• Engineering
• Salesforce.com
• Sales Enablement
• Constant Contact
• Leadership
• Electronics
• Lead Generation
• Product Management
• Business-to-Business (B2b)
• B2b
• Search Engine Marketing (Sem)
• Lead Management
• Marketing
• Marketing Strategy