Carol Crawford
Award-winning, innovative, and results-oriented marketing and business development professional.
- Role
- Head of Product Marketing at Corelogic
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Carol Crawford
Carol Crawford is a marketing professional specializing in campaign development, internal and external communications, product launches and branding, event planning and strategic positioning of corporate brands. She\'s worked on both major and boutique brands including that of FirstClose, ClosingCorp, CoreLogic, First American, Coldwell Banker, Century 21 and Scantron. She has experience in direct marketing and incentive driven campaigns having worked on the American Isuzu Motors account. Carol is a team leader and player that is progressive, creative, resourceful, strategic, personable, organized, open-minded and respectful.Expertise includes: strategic planning, account management, brand development, thought leadership, product and company positioning, messaging, creative direction, copywriting/editing, campaign development/execution, promotions, events, research, media, production, business/financial management and new business development.
Experience
Head of Product Marketing
Mar 2025 — Present
Develop and execute the overall marketing strategy for CoreLogic products and solutions, including defining its market positioning, crafting compelling messaging, and overseeing the go-to-market plan, ensuring the products and solutions successfully reach its target audience and achieves desired sales goals. Collaborate closely with product management, sales, and other cross-functional teams; essentially acting as the bridge between product development and market adoption to help mortgage professionals tackle challenges with industry leading solutions.
Skills
- Product Marketing
- Social Media Marketing
- Integrated Marketing
- B2b
- Direct Marketing
- Strategy
- E-Commerce
- Crm
- Media Planning
- Business Development
- B2b Marketing
- Lead Generation
- Creative Strategy
- Leadership
- New Business Development
- Enterprise Software
- Competitive Analysis
- Brand Management
- Creative Direction
- Marketing Strategy
- Marketing
- Salesforce.com
- Media Buying
- Maptitude
- Corporate Branding
- Team Management
- Advertising
- Marketing Management
- Email Marketing
- Account Management
- Strategic Planning
- Brand Architecture
- Management
- Online Marketing
- Marketing Communications
- Corporate Communications
- Customer Relationship Management (Crm)
- Sem
- Event Planning
- Multi-Channel Marketing
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