Ray Miles

About Ray Miles

I am the owner of Miles Media, a digital marketing agency based in Western Pennsylvania…

Experience

1. Owner

   Miles Media

   Nov 2011 — Present · Pittsburgh, PA, US

   Strategic Leadership- Spearheaded the formation of Miles Media, focusing on providing affordable and personable digital marketing solutions to small businesses- Craft and execute tailored marketing strategies that led to increased visibility and growth for clients of various sizesClient Relationship Management- Establish lasting relationships with clients- Work closely with clients to understand their specific needs and budgets, offering customized solutions that led to a high level of satisfaction- Successfully address client concerns and objections, particularly in areas such as ROI and pricing, through transparent communication and value demonstration.Digital Marketing Expertise- Direct SEO campaigns that included website analysis, backlink analysis, keyword research, and optimizing tags, resulting in higher Google rankings for clients- Lead social media management initiatives, creating engaging content across platforms like Instagram, TikTok, and Facebook, and utilizing analytics tools to measure success- Overee website design and development projects, delivering modern and mobile-friendly websites that greatly enhanced clients’ online presence.Team Management & Collaboration- Build and lead a talented team of digital marketing professionals, ensuring a collaborative and supportive environment that encouraged creativity and innovation- Collaborate with clients to gather necessary assets such as copy and images, provided editing services to make them SEO-friendly, and ensured timely project completion.Sustainability & Ethical Growth- Focus on sustainable and responsible business practices, balancing rapid expansion with long-term viability and ethical considerations- Engage in local community outreach and networking, contributing to the business’s growth through word-of-mouth referrals.

Education

• Slippery Rock University

  Bachelor of Arts - BA, Communication

  2007 — 2009

Skills

• Press Kits
• Web Marketing
• Flickr
• Feature Articles
• Social Media
• Web Design
• Indesign
• Graphic Design
• Marketing Communications
• Facebook
• Event Planning
• Photoshop
• Video Production
• Social Media Marketing
• Public Speaking
• Blogging
• Online Marketing
• Final Cut Pro
• Public Relations
• Fundraising
• Photography
• Brand Development
• Press Releases