Rajeev Kumar
Digital Acquisition Leader Scaling B2B & EdTech Growth | 30M+ Annual Traffic | 1.2M+ Leads | 50% CPL Reduction | SEO & Paid Media | Growth Marketer
- Role
- Lead Digital Acquisition at Chegg Inc.
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rajeev Kumar
I’m a data-driven SEO & Growth Marketing Leader with 15+ years of experience turning digital channels into predictable revenue engines.I began my career in customer experience (BPO) and transitioned into digital marketing, where I’ve spent the last decade helping brands accelerate traffic, lead generation, and paid performance at scale.Currently, as Team Lead – Digital Marketing at Chegg India, I manage a high-performing team that drives over 30 million annual website visits and 1.2 million annual sign-ups through comprehensive full-funnel SEO, SEM, paid media, CRO, and content growth systems. Key Achievements- Scaled lead generation 50% YoY — from 600K → 1.2M+- Delivered leads via Google Ads at ₹26.27 CPL (↓ 50% YoY)- Managed ₹60 lakh paid media budget profitably- Boosted domain authority from DR 45 → 60 via strategic outreach- Captured organic sign-ups via competitor-gap content- Built & automated analytics dashboards using GA + Data Studio- Scaled VC-backed startup from 0 → monthly sessions in 12 months- Generated qualified leads @ ₹30 CPL for a D2C salon startupI’ve managed end-to-end execution — from keyword research → content strategy → paid campaigns → CRO → reporting — while mentoring 12+ team members across SEO, content, and design.I enjoy blending data + creativity + systems thinking to build predictable acquisition engines.I’m also a Six Sigma Green Belt, helping streamline workflows and deliver measurable results. Forward-Looking VisionI’m currently building an AI-agent stack to automate repetitive SEO & content workflows — reducing dependency, increasing output velocity, and improving campaign turnaround time.This aligns with my goal of becoming a Customer Acquisition & Growth Consultant, helping businesses scale through- AI-powered digital systems- Organic + paid growth frameworks- Full-funnel marketing- Conversion-led content strategy What I’m ExploringI’m excited about roles & projects in- Customer Acquisition / Growth / Performance Marketing- SEO Leadership- Fractional / Consulting Mandates- Across industries: EdTech, SaaS, B2B, D2C Outside WorkI enjoy fitness (MMA + weight training), travel, and creating content on marketing & personal growth.If you’re a founder, hiring manager, or collaborator looking to scale acquisition through data-backed, AI-enhanced marketing, I’d love to connect.Let’s build something impactful together.
Experience
Lead Digital Acquisition
Apr 2024 — Present · New Delhi, IN
SEO & Organic GrowthDrove 10x organic traffic growth in 3 years, generating 2.5M+ qualified leads annually. Led SEO strategy across Earn Online, Career Guidance & General Knowledge categories. Ranked top 3 for 150+ high-volume keywords. Built 200+ content clusters, improving time-on-site by 20%. Captured Featured Snippets & AI Overviews via snippet-first formatting (FAQs, summaries, lists). Performance MarketingManaged 50+ Google, Meta, and YouTube campaigns with 3.1x ROAS. Cut CAC by 30% through refined targeting and high-CTR ad copy. Built automation flows aligning landing pages with audience behavior. CRO & A/B TestingRan multivariate A/B tests, improving CTR by 18% and conversions by 7%. Enhanced forms, CTAs, and UX for better conversion flow. Improved email funnels using personalization and segmentation. Used GA4 & Hotjar to cut drop-offs by 15%. Social & Affiliate GrowthGrew Instagram by +23K, Facebook +18K, YouTube +6K in 15 months. Boosted traffic via student partnerships, influencer campaigns, and content syndication. Affiliate push added 200K annual visits. Leadership & OpsLead 20+ marketers (FTE & PT) across SEO, content & analytics. Built sprint-based workflows and improved delivery efficiency by 40%. Run OKRs, performance reviews, and team-wide planning. Project ManagementOwn $400K annual marketing budget. Built Looker dashboards for traffic, conversions, and AIO visibility. Streamlined execution via Trello, Asana, and CMS tools. ToolsGSC, GA4, Ahrefs, SEMrush, Surfer SEO, RankMath, Google Ads, Meta Suite, Canva, ChatGPT, Trello, WordPress, Looker Studio, Screaming Frog.
Education
IHM JAIPUR
Hotel Management
2006 — 2009
Swami Vivekananda Subharti University, Meerut
Master of Business Administration - MBA, Marketing
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