Rachel B. Lee

About Rachel B. Lee

I believe we\'re in a YOUman revolution where connection, service and impact matter more than leads, clout, and money. What is YOUmanize? YOUmanize is a Human Credibility Intelligence Platform that measures and optimizes how professionals are discovered, trusted, and chosen in AI systems and modern search. What do I do? I help business owners, execs, founders, and organizations leverage their Human Credibility so they become the trusted voice in their space. Through YOUmanize.ai and Standout Authority, we turn expertise into trust, visibility into opportunity, and content into real conversations without selling. How do you grow on LinkedIn and in AI search without selling? By showing up with clear authority, consistent visibility, and real human perspective. We build systems that strengthen your Human Credibility so you are more easily found, understood, and chosen across LinkedIn and AI-driven search experiences. What makes this different? We don\'t do hacks or chase algorithms. This is about aligning who you are with how you show up and building Human Credibility that compounds across platforms and AI systems over time. Who do I work with? Executives, founders, and corporate teams in B2B, tech, and professional services who want to stand out, build authority, and turn relationships into revenue through trust. Why does this work? Because people trust people, not brands. And now, AI systems prioritize Human Credibility signals. When you show up clearly and authentically, you don’t just reach people, you build Human Credibility that gets you recommended, remembered, and chosen. My background: I started in agency marketing at Walton Isaacson supporting brands like Unilever’s AXE, then earned my MBA from The University of Texas at Austin before leading partner marketing and social media for the Microsoft Partner Network. I also was a Brand Manager at Gartner, leading brand marketing for Software Advice. Those experiences taught me how to scale visibility. Today, I focus on building Human Credibility in a world shaped by AI. Receipts that matter: • Led social strategy at Microsoft Inspire, driving 1B+ impressions and earning a Speaker Excellence Award • Recognized as a LinkedIn Top Voice since 2024 • Featured in The Washington Post, KXAN, CBS, KLBJ Radio, and Branding Magazine • Co-host of the YOUmanize Your Brand podcast If you\'re ready to stop blending in and start building trust that scales, let’s connect.

Experience

1. Podcast Host

   Youmanize Your Brand

   Sep 2025 — Present

   Our mission is simple: help you grow your voice, earn real trust, and build lasting success without losing your soul. We believe that in the AI era, brand trust is the only currency that matters and growth without authenticity doesn’t last.Hosted by Joshua B. Lee (“The Dopamine Dealer of LinkedIn”) and Rachel B. Lee (The Branding Ladyboss), YOUmanize™ Your Brand delivers human-first marketing strategies, social media frameworks, brand storytelling, and emotional intelligence in leadership, parenting, and business.If you’re done chasing vanity metrics, subscribe now and tune in to the latest podcast episode now!

Education

• Wisconsin School of Business

  Bachelor of Business Administration

  2006 — 2010

• CIEE Seville Business and Society

  Business Administration and Management, General

• Copenhagen Business School

  Sustainability Studies

  2016 — 2016

• The University of Texas at Austin - Red McCombs School of Business

  Master of Business Administration (M.B.A.)

  2014 — 2016