Phi R. Schmidt
Vice President of Product Development @Demand Metric
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WORK HISTORY
Vice President of Product Development @Demand Metric
CA
Over the past few years (since 2013) I have been building video-based courses for Demand Metric, teaching Sales and Marketing best practices based on existing methodologies and toolset.BUILDING BEST PRACTICE RESOURCESSince July 2015 I have officially taken the role as VP of Product Development, and have continued my partnership with Demand Metric, helping to build brand new toolsets, infographics, research reports, how-to guides and video courses used to certify members including partners such as Microsoft and the ANA (Association of National Advertisers) on topics such as Online Advertising, Demand Generation, Video Marketing, Content Marketing, Social Media Marketing, Search Engine Optimization and many other important topics.EDUTAINMENT APPROACHMy on-going goal is to distill best practices, using Demand Metrics primary research, and various sourced insights on the industry overall, to create new resources to empower teams and certify their skill sets, with an \'edutainment\' approach (education that entertains) utilizing video, animation and design to make learning fun.ARE YOU AN EXPERT?If you are an expert in any marketing-related field, I would love to add you to my list of research colleagues. As part of my research process, I engage experts/authors and interview them about their area of expertise. These interviews are used to build and validate course content, and all quotes are attributed to the author, including information on how to reach out to them directly. The courses and resources I build are consumed by marketing professionals that are always looking for consultants to help their projects, and your quote could lead to any of our community reaching out to you. If you\'re interested, please reach out!
EDUCATION
Sheridan College
Media Arts, Film, Post-Sound, Visual Effects
ABOUT PHI R. SCHMIDT
In 2023, your customer doesn\'t binge read. They binge watch. Are you giving them videos? Hi, my name\'s Phi (rhymes with WiFi) and I\'m lead shaman and creative director at The Project Shaman, a video consultancy that video enable businesses, by producing and teaching video. In a past life, I worked as a visual effects artist and worked on feature films such as ‘300’ and ‘Happy Feet\', and within ad agencies for commercial clients like \'Ford\' and \'Toyota\'. After a near-death experience, I changed my focus and have run my own video sales and marketing business for over a decade. At The Project Shaman, we make awesome videos. We specialize in quickly building engaging animated video content, working both solo or alongside your existing sales and marketing teams. We also help teams build videos. We are not like most video agencies. We can pull the curtain back, and train your teams how to build amazing videos \'in-house\' independent of outside help. Lastly, we go way beyond video. We offer ebook, infographic, and funnel design for full content packages for your websites, campaigns and so much more. Check out our video-enabled website for more information: Or check out those videos featured on my LinkedIn Profile below!
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