Pranav Reddy
Business Strategy & Marketing Analytics | Driving Growth with Data, Insights & Partnerships
- Role
- Business Analyst, Marketing Operations & Forecast Analytics at TruStage
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Pranav Reddy
Business strategy and marketing analytics professional with a global perspective shaped by experience across the US and India. I specialize in turning data into strategy, driving growth through marketing optimization, forecasting, and product innovation.I’ve been leading initiatives at TruStage and collaborated with firms like Exact Sciences and Vistex, improving ROI and shaping insights driven strategies. My background also includes applied projects at UW Madison with Fortune 500 clients, bridging analytics with strategic execution.Passionate about scaling impact, I thrive at the intersection of business, technology, and people building meaningful collaborations with peers, investors, and leaders shaping the future of strategy and analytics.
Experience
Business Analyst, Marketing Operations & Forecast Analytics
Feb 2023 — Present
Team: Direct Mail Marketing Strategy and Execution, Product Marketing- Optimising direct mail strategy across multi-million-dollar portfolios, delivering measurable conversion growth and long-term ROI impact- Partnering with marketing & product leaders to refine direct mail strategy, driving double-digit conversion lift across key segments- Designing & implementing forecasting models that improved financial predictability and enabled more accurate decision-making- Collaborating cross-functionally on business consulting initiatives, aligning marketing analytics with product strategy.
Education
Shiv Nadar University
Bachelor of Technology, Electronics and Communications Engineering
2015 — 2019
Harvard Business School
Summer Program: CORe Credential of Readiness (8 UG credits), Business
2019 — 2019
University of Wisconsin-Madison
Master of Science - MS, Business Analytics: Marketing Analytics Track
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