Pradeep Sharma

About Pradeep Sharma

I work in Digital Marketing focusing on Google Ads and Search Campaign…

Experience

1. Senior Associate

   Genpact

   Jan 2025 — Present · Mumbai, IN

   Executed high-impact display advertising campaigns by strategically integrating images, text, and videos to enhance brand visibility and audience engagement. Leveraged creative elements such as language, design, and banner formats to optimize ad performance and maximize reach.• Coordinated cross-functional teams across departments to ensure timely delivery of projects according to plan.• Developed and optimized Facebook ad campaigns to drive engagement and conversions.• Managed ad spend efficiently using cost-per-click (CPC) and cost-per-impression (CPM) strategies.• Optimized campaigns by utilizing advanced segmentation techniques based on user behavior analytics.• Develop and implement marketing strategies that drive brand awareness, lead generation, and conversions.• Monitor key metrics and adjust strategies based on data insights• Ensure campaigns adhere to brand guidelines and industry regulations.• Continuously track engagement, conversion rates, and other key metrics to assess campaign effectiveness.• Adjust targeting, bidding strategies, and creative elements based on live insights to maximize impact.Provide actionable recommendations based on data analysis to refine future campaigns. For more details, you can explore relevant insights here and here. Would you like guidance on specific campaign types?• Identified opportunities for improvement in existing processes, created action plans to address them, and tracked progress against objectives.• Analyzed data from various sources to inform strategic decisions, optimize campaign performance, and measure success.• Trained junior staff members in the fundamentals of digital marketing using both theoretical models and real-world examples from past campaigns I managed successfully.• Maintained up-to-date knowledge of current trends in digital marketing technologies, including AI and Machine Learning algorithms used for predictive analytics

Education

• Chandrabhan Sharma College

  Bachelor of Commerce - BCom

  2015 — 2018

• SVIMS B-School

  PGDM / MBA

  2019 — 2021