Pamela Ghosh
Senior Manager - Paid Search @Jellyfish
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Paid Search @Jellyfish
Bengaluru, IN
Leading enterprise-level paid search and multi-channel campaigns for Deckers accounts, aligning strategy with business goals and measurable KPIs across B2B, B2C, and D2C audiences. Drove 60% revenue uplift through full-funnel optimization, advanced audience segmentation, and automation frameworks for scalable acquisition. Oversee performance measurement and reporting, delivering quarterly insights versus YoY and QoQ benchmarks, identifying gaps, and recommending actionable strategies for sustained growth. Mentor and develop high-performing teams, conducting 1:1 coaching, feedback loops, and maintaining development trackers to ensure professional growth and campaign excellence. Manage multi-channel budgets, optimizing ROAS, CPA, and cross-channel performance to maximize business impact and ROI. Collaborate with stakeholders and cross-functional teams to ensure cohesive strategy execution, proactive problem-solving, and data-driven recommendations that improve lead quality and acquisition efficiency. Applied full-funnel acquisition frameworks and cross-border targeting strategies to prepare campaigns for global scaling, relevant to fintech/B2B environments.
EDUCATION
Institute of Hotel Management Catering & Nutrition (IHM)
B.SC Hospitality and Hotel Administration, Hotel Management
CHANDIGARH UNIVERSITY
Master of Business Administration - MBA, Marketing
ABOUT PAMELA GHOSH
Performance Marketing Specialist with 5 years’ experience managing Google, Microsoft, YouTube, PMAX and Shopping Ads across brands like Nestlé, Ford, and Maggie. I currently lead paid search campaigns at Deckers for US markets — driving efficiency, scale, and strong ROAS through smart testing and data-driven strategy.I’m now looking to bring this expertise to the fast-evolving digital marketing scene.If you’re hiring for a Performance Marketing Manager who blends analytical depth with creative strategy — we should probably talk.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.