Sammy the Great

WORK HISTORY

EDUCATION

ABOUT SAMMY THE GREAT

Sammy Sayegh – Role – Founder, Chief Cannabis Officer. In addition to providing critical leadership for all business lines and operations within the CBC family, Sammy has primary accountability for all development activities in addition to managing core operations including cultivation and manufacturing. Mr Sayegh is also responsible for setting strategic direction for the companies, and he oversees all strategic partnerships for CBC globally. Operations and sales executive leader with 37 years experience in Tire and automotive after-market industry. I have been responsible for driving a strategic approach to marketing and driving executional excellence in all marketing tactics. Strong strategic ability, leveraging consumer insights, market research, traditional and emerging media, consumer affinity programs, and public relations/communications to create significant and sustainable growth platforms for the brand. Strong leader and communicator that collaborates seamlessly across functions. Responsible for building a best-in-class marketing team for the brand that thrives on operating in a fast-paced environment and on creating comprehensive marketing programs that tangibly build the business and grow the brand. Specialties PROFESSIONAL EXPERIENCE President,CFO,CEO, Manager, Regional and Sales and Marketing for the Tire and Automotive Industries in Los Angeles, CA, Feb.1983 to present. Created organization from start-up position to fully functioning profit fund/exhibition in less than six months by formulating and directing all aspects of marketing and public relations, programming, operations, IT, staffing, and budget management. • Organized high-profile project advisory committee with local Ceo\'s • Competitive Analysis • Market Intelligence • Positioning Strategies • Global Marketing • Niche Marketing • Marketing Communications • Public Relations • Public Speaking • Sales Support • Marketing Strategy • Special-Events Management • Product Development