Phillip R.

About Phillip R.

400+ brands. 20 years of marketing. And one overlooked channel that prints profit.Most eCommerce brands pour their budget into ads. But what happens after someone clicks?That’s where we come in.Over the last decade, we’ve built and optimized backend funnels for 400+ businesses, turning underperforming email & SMS into revenue engines that drive 6, 7, and even 8-figure growth.This is our three-lever system that moves the revenue needle:→ List Growth – Offers that attract quality leads without crushing margins→ Automations – Sophisticated flows that mimic real customer behavior→ Campaigns – Predictable send strategies that drive consistent revenueWith this system, brands that once relied on ads are now growing sustainably, with higher AOVs, stronger LTV, and more money per click.Here’s a sneak peek into what we’ve helped our clients unlock:→ +$498K in email-attributed revenue in 12 months→ $97K increase in revenue in 27 days→ 5x list growth + 37% AOV jump for a wellness brand→ 41% of total revenue driven by email (in 2 months)Email & SMS, if done right, are your most profitable assets. If you want to learn how, let’s talk.

Experience

1. Advisor

   Skio

   May 2022 — Present

   Skio (skio.com) helps brands on Shopify sell subscriptions without ripping their hair out.Customers (skio.com/testimonials) include Liquid I.V, Bulletproof, SmartyPants Vitamins, Bev, Muddy Bites, Fly By Jing, Geologie, JuneShine, Taika, Immi, MatchaBar, KraveBeauty, Stryx, Doe Lashes, Genki Forest, SIMULATE, Backbone, Magic Mind, Remedy Organics, Siete Foods, Huron, & ZOX.Our team (skio.com/team) brings experience from Shopify, Recharge, Attentive, Klaviyo, Amazon, Facebook, Pinterest, Robinhood, Groupon, Thumbtack, & Databricks.Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Taika, Smile.io, Okendo, Wonderment, Archive, Parker, Thingtesting, HVMN, & MuteSix.https://techcrunch.com/2021/12/23/skio-raises-3-7m-to-help-brands-sell-subscriptionshttps://techcrunch.com/2022/04/05/how-to-choose-a-growth-strategy-startup