Paul Dean
Group Managing Director @McCann
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WORK HISTORY
Group Managing Director @McCann
Lead McCann’s specialist Auto Practice, supporting automotive and luxury-adjacent brands globally.Built high-performance teams across London, Germany, Washington, Singapore, Seoul and Tokyo for Bentley Motors.Delivered transformational brand, retail and communications work for Bentley, Lotus, Sunseeker Yachts, Princess Yachts and VW Group brands.Launched award-winning campaigns including Lotus Evija (Luxury Launch of the Year) and Lotus Emira (most successful launch in the brand’s history).Oversaw integrated programmes across brand, performance, retail, CRM, digital and dealer network activation.
SKILLS
ABOUT PAUL DEAN
I specialise in leading brands through moments that matter - launches, resets, global expansion and category reinvention.Across automotive, luxury and performance retail, I’ve built a reputation for securing transformational assignments, creating high-performing teams, and delivering work that shifts the dial commercially as well as creatively. My approach blends rigorous strategic thinking with calm, decisive leadership - especially in complex, multi-market environments.Over the past two decades, I’ve led transformational work for some of the world’s most demanding brands: from Jaguar Land Rover and Rolls-Royce in my early years, through GM, VWFS, Lotus, Sunseeker, Princess and most recently Bentley Motors on a global scale.I’ve launched new marques, rebranded legacy icons, created design systems adopted worldwide, and shaped campaigns that have become category benchmarks. I set up multiple high-performance business units (including McCann Velocity and McCann Demand), built integrated teams across Europe, Asia and the US, and led multi-year remits spanning brand, performance, retail, digital and CRM.Today, I lead McCann’s Auto Practice - bringing together deep category knowledge, luxury sensibility and commercial focus to help automotive and adjacent brands break convention and create meaningful demand in a fast-shifting landscape.What drives me is simple: solving complex problems with clarity, discipline and creativity and helping exceptional brands earn their place in the future.
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