Sean Barry

About Sean Barry

Lead the strategy and execution for Timberland’s eCommerce experience across the US and Canada, focusing on consumer retention, site optimization, and loyalty growth. Drive cross-functional digital transformation to enhance profitability and long-term brand engagement.Experience spanning ecommerce ops, UX, CX, A/B testing, conversion rate optimization, personalization, digital marketing, email marketing, analytics and product marketing. Specialties: project management, testing, personalization, strategy, analytics, design and creative optimization.

Experience

1. Senior Manager, Site Experience & Loyalty

   Timberland

   Sep 2023 — Present · Stratham, NH, US

   Achieved promotion to Senior Manager, Loyalty & Personalization, adding management of ecomm Loyalty program to responsibilities, while retaining Ops and Customer Experience areas of purview. Launched new points-based Loyalty program with the aim of driving customer retention and LTV. Continuing to enhance our websites with more intelligent personalization and frictionless experiences.

Education

• Massachusetts College of Art and Design

  Graphic Design Certificate Program, Graphic Design

  2012 — 2016

• Bentley University

  Bachelor of Science, Marketing and Liberal Studies

  2006 — 2010

Skills

• Marketing
• Marketing Communications
• Crm
• Digital Marketing
• Market Research
• Direct Marketing
• Strategy
• Marketing Strategy
• Personalization
• Social Media
• Lead Generation
• Online Advertising
• Management
• Google Analytics
• Customer Lifecycle Management
• Email Marketing
• Salesforce.com
• Advertising
• Social Media Marketing
• Microsoft Excel
• Web Analytics
• Integrated Marketing
• Analytics