Theo Ferry
Wholesale Manager @Piece & Love
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WORK HISTORY
Wholesale Manager @Piece & Love
Sales & business development – France & international – for a purpose-driven, creative and made-in-France brand (puzzles, notebooks and quirky greeting cards made from recycled cardboard, 100% plastic-free).I refined our sales strategy in France, built our export approach from scratch, and structured B2B operations to support the brand’s growth. My role blends strategic thinking, operational execution, and strong client relationships.Key responsibilities:• B2B sales development and account retention (concept stores, bookstores, stationery shops, museum shops, etc.)• Redesign of the French commercial offer and creation of tailored export offers (pricing, discount structure, shipping terms, MOQ, optimized packaging & logistics)• Trade show strategy and operations (Paris, New York)• CRM implementation (Sellsy) and sales process optimization• Planning and execution of B2B email campaigns (new launches, events, commercial offers)• KPI tracking, sales reporting, forecasting & inventory management• Sales team management: recruitment, onboarding, coaching• Key account management and onboarding of new retail partners
EDUCATION
CEFAM Centre d'Études Franco-Américain de Management
BBA, Marketing
IDRAC Business school
Master's degree
SKILLS
ABOUT THEO FERRY
Working at Addicted snowboard shop in Lyon
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