Ted Babcock

About Ted Babcock

I’m a marketing leader with 14+ years of experience building high-performing teams and scalable go-to-market systems across SaaS and tech-enabled services. My background spans demand generation, lifecycle marketing, paid media, marketing operations, and web strategy, supporting both product-led and sales-led growth models at scale.Today, I lead the Growth Marketing pillar at Justworks, with scope across acquisition, nurture, martech, operations, and web experience. I partner closely with Sales, Product, and Customer Success to build connected marketing systems that drive pipeline, retention, and long-term revenue growth.Focus areas include:• Demand generation and campaign architecture• Lifecycle marketing across pre- and post-sale journeys• Performance media and paid acquisition strategy• Web experience, conversion, and CRO• Marketing ops, tech stack governance, and attribution• Team leadership, org design, and cross-functional collaborationI approach marketing as a system, not a set of channels or a collection of assets. I focus on designing strategies, programs, and teams that create clarity, accelerate execution, and scale with the business. I’m especially drawn to the challenge of leading in matrixed environments, where teams must operate as an integrated engine aligned around shared accountability, customer experience, and business outcomes.As a leader, I prioritize trust, ownership, and balancing sustainability and scalability. I work best when building momentum: solving complex problems, bringing structure to ambiguity, and developing teams to grow into their full potential. My career goal is to help organizations grow, both now and far into the future.

Experience

1. VP of Growth Marketing

   Justworks

   Nov 2024 — Present · New York, NY, US

   I lead the Growth Marketing pillar at Justworks, overseeing demand generation, lifecycle marketing, web experience, performance media, and marketing operations. My scope spans acquisition, nurture, and conversion across sales-led and product-led GTM motions.My team is responsible for campaign infrastructure, channel execution, martech and measurement systems, and the integrated programs that generate pipeline and drive customer growth. We partner closely with Sales, Product, and Customer Success to deliver cohesive, revenue-aligned marketing at scale.

Education

• Dartmouth College

  BA, Government

  2005 — 2009