Theodore Boeke

Director, Data Strategy @Media Futures Group

New York, NY, US

Developing and delivering impactful progress reports and updates, enabling clients to effectively showcase and advocate for our data-driven successes internally- Leading design and implementation of scalable data pipelines for the ingestion, cleaning, transformation, and storage of diverse first-party data sources, ensuring data quality and readiness for modeling- Performing in-depth exploratory data analysis (EDA) on first-party datasets to uncover hidden patterns, customer segments, and strategic opportunities for personalization and targeting- Actively contributing to agency-wide upskilling initiatives by leading trainings on audience planning, segmentation, and insight development.