Theo Romeo

About Theo Romeo

Oversee/support marketing function for Auddia Inc. We specialize in audio technology, namely mobile applications that enable users to engage with AI-supported live radio and podcasts with supplemental content embedded within the episodes.

Experience

1. CMO Cpo

   Auddia

   May 2023 — Present · Boulder, CO, US

   Move from IPO, to launching a brand, a product, an analytics functions and product management process I built marketing and product orgs from ground up and launched a new brand and product within the first 4 months.Some important moments during my time- Transitioned organization from founder-led to executive led - launched new brand, differentiated product, and multiple channels of media within 4 months, resulting in cost-effective acquisition of more than installs within a highly competitive category- built marketing and product teams from scratch, introduced repeatable and scalable processes to test, learn, prioritize, and launch- Led corp-dev process on three potential acquisitions from marketing and product functions- Reduced cost per install from $9 to sub $2, increased retention from 5% to 16%, and subscription conversion from 1% to 8%

Education

• University of Colorado Denver

  Bachelor's, English Writing

  2006 — 2010

Skills

• Marketing Strategy
• Social Media
• Art Direction
• Social Media Marketing
• Integrated Marketing
• Email Marketing
• Digital Marketing
• Web Content
• Television
• Online Marketing
• Copywriting
• Advertising
• Marketing
• Creative Strategy