Michelle G.
Ux Content Strategist @Fidelity Investments
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WORK HISTORY
Ux Content Strategist @Fidelity Investments
Raleigh, NC, US
Content strategy to content auditing; consulting and versioning that aligns company voice, vision, and valueCollaborate closely with UX design and research teams, along with business partners and other stakeholders, to create finished products aligned with user needs and business goals. Use AI tools (e.g, CoPilot) to organize and restructure complex information, create an information architecture, or imagine outcomes.From microcopy to immersive, end-to-end content experiences
ABOUT MICHELLE G.
As a UX Content Strategist at Fidelity Investments, I\'ve dedicated my extensive experience to crafting data-driven content strategies that align user needs with business objectives. Collaborating closely with design, business, and research stakeholders, I focus on improving user engagement and satisfaction through audits and competitive analyses.With many years of writing experience—whatever the job—my focus is always on the consumer of that information: have we distilled complex (and often financial) processes and information into something so simple a 5th grader could understand it? Have we done so with empathy? Are we advocating for our users?With a reputation for big-picture thinking and attention to detail, the mission remains to foster user-centric solutions while supporting organizational goals through impactful content strategies. In short: systems-based approach, user-focused thinking.
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