Matthew Cave

About Matthew Cave

I help CPG leaders transform their brands at pivotal growth moments. For 25 years I\'ve worked with food, beverage, and modern wellness brands navigating the same tension: How do you compete at the next level without losing what makes you distinct? Most brands don\'t need to start over. They need the right diagnosis — and the right level of intervention. HOW WE WORK We diagnose what\'s not working and prescribe the right path forward through our Evolve by Design™ methodology: Clarity — Strategic brand assessment for those preparing for retail expansion, M&A, or repositioning. Know before you go. Evolution — Comprehensive brand refresh when your positioning is solid but your visual system and packaging need to catch up with where you\'re going. Rebuild — Complete transformation at a major inflection point — new category, acquisition, or strategic pivot that requires building from the ground up. I lead creative direction. Julie Mantis, brand strategist and former VP of Brand at Polaroid, leads strategy. We orchestrate senior specialists as the work demands. No agency bloat. RESULTS G.O.A.T. Foods — Oprah\'s Favorite Things recognition. Stevita Naturals — seven-year partnership scaling Hum Gum from regional to Walmart distribution. Precon — D2C presence built for German-speaking markets. Clients compete at Walmart, Costco, Whole Foods, Kroger, Publix, Amazon, and Thrive Market. WHO WE HELP We partner with food, beverage, and modern wellness brands raising the bar in their category — better ingredients, sustainable systems, transparent sourcing. We scale brands worth scaling. WHY THIS WORKS My grandfather designed brands. My father fixed engines, then rebuilt IT systems. I grew up watching precision and creativity treated as the same discipline. That\'s how I approach brand transformation — systematic thinking, creative direction, no guessing. Schedule a Brand Chat: https://calendly.com/mattcave/brand-chat

Experience

1. Founder & Creative Director

   Cavehaus

   May 2025 — Present · Asheville, NC, US

   After leading CPG brand transformations for 6+ years, I founded Cavehaus to focus exclusively on strategic transformation work for food, beverage, and wellness brands at pivotal growth moments.Through our Evolve by Design™ framework, we offer three levels of strategic intervention:→ Clarity – Strategic brand diagnostic and transformation roadmap→ Evolution – Comprehensive brand refresh while staying true to foundation→ Transformation – Complete brand rebuild for major inflection pointsI lead creative direction, partnering with brand strategists like Julie Mantis (Partner at Chameleon Collective) and bringing in senior specialists as needed.Building on 30+ years of CPG brand experience, we build brands that scale.

Education

• Art Institute of Fort Lauderdale

  Associate of Science - AS, Visual Communications

  1992 — 1994

Skills

• Brand Architecture
• Adobe Photoshop
• Responsive Web Design
• Motion Graphics
• Digital Marketing
• Creative Direction
• Email Marketing
• Advertising
• Strategic Brand Consulting
• Management
• Art
• Indesign
• Packaging Design
• Art Direction
• Social Media
• Creative Strategy
• Sales
• Social Media Marketing
• Public Speaking
• Corporate Identity
• Adobe Illustrator
• Design Strategy
• Brand Development
• Adobe Creative Suite
• Graphic Design
• Packaging
• Branding & Identity
• Marketing Strategy
• Logo Design
• Illustrator
• Marketing
• Wordpress
• Typography
• Concept Development
• Web Design
• Illustration