Luis Baez
Digital Designer | Creative Director | Project Manager | Creative storytelling for brands, agencies, and the world
- Role
- Marketing & Branding Designer at UNIQLO
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Luis Baez
theluisbaez.comI\'m an experienced designer and project manager with a demonstrated history of working in digital design and production in the fashion industry, digital startups, & corporate spaces. Skilled in digital design, production design, web design, and classic Art & Design techniques. Strong design & technology professional with a Masters in Digital Direction from the Royal College of Art and Bachelor of Fine Arts (BFA) from Parsons School for Design.
Experience
Marketing & Branding Designer
Aug 2022 — Present · New York, NY, US
Digital visual design and print design for UNIQLO USA & UNIQLO CA. Designed print collateral for in-store marketing as well as special donor events and charitable initiatives such as Save The Children and Ocean Conservency. Copywriting for brand cohesion.Utilized A/B testing to optimize subject lines, headlines, images, and calls-to-action to improve the performance of email campaigns by 20%. Rebranded the most recent iconic brand design for the UNIQLO USA Apple app store #139th most downloaded app.Designed & coded responsive HTML email templates that were optimized for different email clients, resulting in a 10% increase in mobile opens.Utilized analytics to measure and optimize the performance of branding campaigns, resulting in a 20% increase in engagement for paid social.
Education
Royal College of Art
Master of Arts - MA, Digital Direction
Parsons Paris – The New School
Non-Degree, Photography
Parsons School of Design - The New School
Bachelor of Fine Arts (BFA), Design and Technology
Skills
- Mac
- Web Design
- Html
- Wordpress
- Photoshop
- Microsoft Office
- Illustration
- Research
- Quickbooks
- Powerpoint
- Microsoft Excel
- Illustrator
- Microsoft Word
- Teaching
- Windows
- English
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