Thelen Blum

About Thelen Blum

As a product marketing leader, I possess a unique balance of creative and technical marketing abilities with extensive B2B and B2C experience within enterprise SaaS, design, media, photography, video development, AI, cybersecurity, cloud security, compliance, ML, Kubernetes, and SSD storage within start-up and corporate environments. I am skilled at storytelling and deconstructing complex technical concepts and converting them into understandable and compelling marketing differentiation and customer solutions. I enjoy working cross-functionally and collaborating with global teams, customers and partners. I have a proven track record of successfully launching new products and credited with consistently increasing sales revenue. I am passionate about the intersection of storytelling with creative media and would like to incorporate my full marketing skill set within design oriented, innovative organizations that empower their customers with unique solutions to scale their business. My marketing background includes: product marketing, digital experiences, positioning, messaging, branding, storytelling, personas, content development, strategic planning, project management, budget management, product and customer video development, photography, web development, solutions marketing, global webinar programs, event presenter, ABM programs, employee management, quantitative and qualitative market research, go-to-market strategy, sales enablement, sales plays, website optimization, SEO, SEM, agency/creative management, customer relationships, partner relationships, customer case studies, public relations, thought leadership, analyst relations, social media, digital marketing, demand generation, tradeshow subject matter expert, contract negotiation, partner and channel marketing, and programmatic marketing. I am a self-starter, collaborative, results driven and supportive team player, possessing excellent written and verbal communication skills, flexible with national/international travel, have the ability to multitask in dynamic environments, a great listener, good sense of humor, meticulous attention to detail, and generate high quality deliverables that are produced on time and on budget. Contact Information: T••••••••@gmail.com

Experience

1. Sr Product Marketing Manager, Nginx App Protect

   F5

   Dec 2021 — Present · San Jose, CA, US

   As a Sr. Product Marketing Manager, I support the NGINX Application Protect WAF and DoS modern app and API, Layer 7 software security solutions designed for hybrid and multi-cloud IT Security and DevOps environments that enable shift left, security automation. My role focuses on Product Strategy, Product Launch, Go-to-Market Strategy, Sales Enablement, Customer Engagement, Content Creation, Presentations, Webinars, Messaging, and SME Event Support. This includes articulating product messaging, writing customer and sales-facing collateral, including webpages, blogs, datasheets, lead nurture campaigns, upsell/cross-sell campaigns, case studies, demo videos, webinars, AR/PR support, internal training sessions, sales conversation guides, pitch decks, FAQs, and competitive battlecards. Additionally, I work on the integration of these security solutions with our App, API and Kubernetes use cases. I apply competitive research, customer insights, and analyst reports to understand customer problems and build messaging, positioning and differentiation. I also work with key cloud service providers such as AWS, Azure and Google to develop marketplace listings and co-branded content. I work cross-functionally and collaborate with global teams including product management, sales engineering, solutions architects, corporate marketing, events, field marketing, customers, technology partners, and analysts to develop internal and customer facing NGINX security content. All content is designed to inform prospects and customers about NGINX security products for modern applications that can provide advanced WAF and Denial of Service solutions helping customers protect their microservices, Kubernetes environments, and implement security automation enabling SecOps and DevOps teams to Shift Left for app and API security integration into their CI/CD pipelines for DevSecOps, reducing the cost of a breach by up to 80%, and helping organizations accelerate their digital transformation.

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS, Animal Science (Veterinary Medicine emphasis)

• Product Marketing Alliance

  Product Marketing Certified: LEADERSHIP

• Product Marketing Alliance

  Product Marketing Certified: CORE

• Product Marketing Alliance

  Product Marketing Certified: ADVANCED

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS, Graphic Communications (Marketing emphasis)