Abhinav K.

About Abhinav K.

Driving growth at The Digital Group Inc, my focus as Digital Marketing Manager centers on leveraging over 14 years of expertise in performance marketing, media buying and selling to enhance brand visibility and profitability. With a robust skill set in SEO, SMO and SEM, my approach combines technical proficiency with creative marketing strategies.The organization benefits from my data-driven insights and Google Ads certifications, as I apply data analysis and visualization techniques to optimize campaigns and drive revenue. My strategic thinking and strong interpersonal skills have been pivotal in forging networks that support our marketing objectives and project management endeavors.

Experience

1. Digital Marketing Manager

   The Digital Group Inc

   Jan 2019 — Present · Pune, IN

   Lead and scale a digital marketing team, managing performance through goal setting, motivation, and structured feedback loops- Define team KPIs aligned with company goals; oversee execution and monitor delivery against metrics- Drive team engagement and professional development through mentoring, upskilling, and ownership of projects- Act as the primary liaison between clients, internal teams, and stakeholders, ensuring seamless coordination and timely delivery of results- Architect and implement integrated digital marketing strategies encompassing SEO, paid media, content marketing, and online reputation- Lead client-facing sessions for campaign performance reviews and strategic planning- Supervise design and rollout of digital assets including landing pages, infographics, and email templates- Coordinate ISO-compliant documentation and process audits across marketing functions.

Education

• Devi Ahilya Vishwavidyalaya

  B.B.A/ B.M.S, Business Administration and Management, General

• CBSE

  12th, ENGLISH LANGUAGE AND LITERATURE/LETTERS

• Devi Ahilya Vishwavidyalaya

  Master of Business Administration, Information Technology

• CBSE

  10th, ENGLISH LANGUAGE AND LITERATURE/LETTERS