Kevin Coll
Paid Media Director | Conversion Rate Optimization | Engagement | Marketing Leader
- Role
- Director, Paid Media Strategy & Management at Pep Boys
- Location
- Germantown, TN, US
- LinkedIn followers
- 500 followers
About Kevin Coll
At American Residential Services, my leadership in digital marketing has been pivotal in driving performance for our 35 brands. With a robust background in financial marketing and analytics, I manage a substantial B2C media budget, ensuring profitable revenue and a solid EBITDA. Our team\'s focus on growth has facilitated a steady lead flow across numerous private equity-owned businesses in the home services industry.My role encompasses a spectrum of competencies, including direct oversight of both internal teams and agency partnerships in the execution of comprehensive digital campaigns. This expertise is complemented by certifications in content marketing, sales enablement, and growth-driven design, which have been instrumental in developing cutting-edge strategies for the dynamic e-commerce landscape.
Experience
Director, Paid Media Strategy & Management
Sep 2024 — Present
Education
Fontbonne University
Bachelor of Arts (B.A.), Communication Studies
2003 — 2007
Skills
- Copy Editing
- Marketing
- Content Management
- Creative Writing
- Feature Articles
- Wordpress
- Typepad
- Creative Direction
- Adobe Fireworks
- Social Technologies
- Advertising
- Public Relations
- Internal Communications
- Media Relations
- Final Draft
- Macromedia Fireworks
- Brand Development
- Web Content Management
- Leadership
- Video Production
- Interactive Marketing
- Entertainment
- Social Media Marketing
- Press Releases
- Microsoft Office
- Web Content
- Television
- Web 2.0
- Editing
- Crisis Management
- New Media
- Web Editing
- Marketing Communications
- Dreamweaver
- Blogging
- Feature Writing
- Photoshop
- Brand Management
- Web Development
- Content Strategy
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